Franchise News

Get the latest news from Fit Body Boot Camp, the best gym franchise opportunity available.
fit body member doing rows with TRX



With over 700 Fit Body Boot Camp locations we have hundreds of success stories that we could share. Here are 4 Fit Body Boot Camp owners that we would like to feature here. Listen to them tell you how they started their own franchise and worked hard to build a successful business.


As a child, I had one dream; the dream of opening up my own gym. Unfortunately, I had no idea where to start. I started my business with a dream and the internal drive to help people. Fit Body Boot Camp guided and shaped my dream. They taught me how to use my passion to make a living. With the help and support of Fit Body Boot Camp, my dream of owning a gym has come true and they’ve taught me how to be successful in doing it.

When I attended Fitness Business Summit 2011 I made the difficult decision to leave the Navy and pursue my dream. My goal was to help people change their lives; however, little did I know that my life was going to be changed as well. I didn’t really know anything about business or being a business owner, but that didn’t matter because Fit Body Boot Camp guided me through everything, step by step. Bedros and his AMAZING team at HQ taught me sales, marketing, build-out, and how to stand out in a competitive market. The team at HQ was super supportive with all the questions and issues I had, from beginning to 3 years into it. They gave me prompt responses and unlimited support. Fit Body Boot Camp believed in me every step of the way.

Currently, I have one location and as I write this testimonial my second location is in the build-out phase. I recently purchased my first home, something that I’ve wanted my whole life. I can honestly say that without Fit Body Boot Camp this wouldn’t have happened. The beauty of all of this is that I get to wake up every day and hang out with the best people in the world, my clients. I don’t go to “work”, I show up to change lives. Fit Body Boot Camp has helped to make my business successful and I am forever grateful to be a part of such a supportive family.

javier rodriguez fit body boot camp franchise owner
stephanie flynn fit body boot camp owner

Investing in Fit Body Boot Camp™ has been my best business decision ever!

This would not have been possible on my own. I began as a personal trainer at Gold’s Gym in 2009, built my clientele fairly quickly, and then decided to start my own personal training studio in 2010. At that time, I was making about $4000 per month offering one-on-one personal training. I quickly realized that I could service more clients by doing boot camps. But I just did not know how to do any of the marketing, sales, and operations of a boot camp business and imagined it would take me days, weeks or even years before I gained the know-how. I began to research companies that offered the best possible boot camp business platform.

I decided on making an investment in Fit Body Boot Camp™, followed their step-by-step program, put their tools and processes into action, and I am well on my way to achieving my goal of helping thousands of people improve their lives.

The support of Fit Body Boot Camp™’s Coaching Team has been priceless. The Company’s vision and culture continue to inspire me and I am proud to be a part of the Fit Body Boot Camp™ Family. A big thank you to Fit Body Boot Camp™ for improving my life while empowering me to improve the lives of others!


Fit Body Boot Camp has changed my entire life. My success to this point would never have been possible without the step-by-step business model that Fit Body Boot Camp provides me with. I had tried many marketing strategies on my own but was not succeeding in helping my business grow. I took a chance and entered a contest to go to Fitness Business Summit for FREE. I, unfortunately, was not chosen, but a week later I received a call that someone had sponsored me to go. I was so excited because at the time there was no way I could afford to go.

There, I learned the most cutting-edge strategies in building my personal training business but better than that was introduced to Fit Body Boot Camp. I knew I had to get in, it offered so much I needed. I had done the outside boot camp model but this was definitely different. I maxed out my credit card and took a leap of faith.

Now I have a standalone location in Modesto, CA and the best part is I get to wake up every day and live my passion. I didn’t have to give it up my dream, I just needed a new plan of action and the foolproof system that FBBC offers me.

I enjoy what I do and it feels effortless. I help hundreds of men and women feel healthy, energized, stronger and fitter than they have ever been. I love to see the smiles on their face and the enthusiasm they feel towards my boot camp. The systems that they have shown me helps me make my clients know how appreciated they are. I now have financial freedom and my business grows on a daily basis. I had hit rock bottom and now with FBBC, I have achieved success beyond what I thought was possible.

I have Fit Body Boot Camp to thank for my success. With their always improving sales and marketing processes, I continue to grow and have them there to help with all areas of my business. They are my business family.

Sonja Gonzalez FBBC Franchise Owner
sean barker fit body boot camp franchise owner

Fit Body Bootcamp was the turning point and opportunity that allowed me to take my passion for fitness and helping others and literally help me design my dream life.

I put their turn-key business systems to the test and with my young family in tow, quit a 6-figure job in Northern Canada that made me unhappy and stressed, sell our house and move across the country to a new town and from scratch open up my first Fit Body Bootcamp.

Due to its rapid success and smart systems, I opened up a 2nd location a year later and now being one of the top franchise owners, working on opening a third location! Fit Body Bootcamp has given me the freedom and finances for my family that I only dreamed about and turned it into a reality.” #UNSTOPPABLE


I tried to do it by myself for two years without much luck. After two years, I had around 40 members and hardly any profit. For these reasons and more, I wasn’t working for myself.

That is until I joined forces with FBBC on a veterans program that allowed me to buy in for only $1! The deal was too good for me to pass up!

The support system is great. The marketing, sales, and structure are all there for you to learn. Not only that, but just having access to so many other trainers/business owners doing the same thing that you are doing is invaluable. I have learned so much in the little time that I have been a part of this amazing franchise!

Words cannot express my appreciation for everything that FBBC has done for me and what they stand for. They really just want you to succeed and to continue to do what you love to do.

If you are on the fence about joining forces with—or even just starting—your own FBBC from the ground up, my advice is to get off the fence and just do it! I promise you will not regret it!

matt priess fit body boot camp owner lincoln nebraska
Bryce Henson, gym franchise owner, instructing his class on battling ropes


Why should you start your own personal training franchise? Do you want the financial freedom that comes with owning your own business? Wouldn’t it be awesome to start out ten steps ahead of every other entrepreneur in your industry? That’s what you get when you join a franchise! For many personal trainers, the thought of starting their own fitness business is nerve-racking, especially if they don’t have any prior business experience. That’s exactly what makes starting your personal training business through a fitness franchise so attractive.

Why should you lose sleep at night when a franchise already has the formula for success figured out? Believe it or not, that’s how most fitness entrepreneurs used to live. They’d leave their personal training jobs with high hopes, only to discover that starting your own personal training business is much harder than they thought.

That’s how it used to be. Today it’s different with our personal training franchise opportunity. Today, entrepreneurs have the option to partner with a franchise, but that still doesn’t guarantee them success. That’s because there are a lot of franchisors out there that don’t support their franchisees enough or don’t have a business model that works. In that regard, if you find a personal training franchise with a proven business model, your chances for success shoot through the roof.

Here are a few things to keep in mind when deciding whether franchising is right for you.


There are a handful of advantages to starting your own personal training franchise. In a nutshell, you get to focus on what you do best, while the franchisor handles the complicated business stuff you might not be familiar with.


Before you open your doors, you have to choose a location for your business. This is tougher than it seems—you’re dealing with complicated leases and landlords that have strict requirements for new tenants. A great franchise will use demographic data to locate the best possible spot for your business. They’ll also help you negotiate your lease so you get the best deal possible.

That’s what Fit Body Boot Camp does for you. We use our state-of-the-art mapping technology to plant you in the perfect territory for your success. We also you coach you on negotiating with landlords to get the best deal possible on your lease.

Fit Body Boot Camp fitness class
fitness franchise support


That’s not all. The perfect franchise will work with you to come up with a winning business plan. That in itself is worth the investment. They will even select for you software that makes your business’s day-to-day operations automatic and flawless—an entrepreneur’s dream.

Fit Body Boot Camp offers franchisees exclusive discounts on fitness business software. We vet out the software we offer so that our franchisees are outfitted with the most powerful and efficient technology at their locations. One of the biggest pluses to opening a fitness franchise is getting “in” on a successful business model. When you choose a reputable fitness franchise that has the experience to get your business up and running, you save time, stress, and money. Low risk, high reward!

Fit Body Boot Camp’s business model has proven successful time and time again. We’ve been at this since 2012, and in just six years we rose to the Entrepreneur 500 list of the country’s top franchises. That could never have happened without a business model that’s easy to replicate.


Of course, any great franchise doesn’t just hand you the formula and walk away. Great franchises support their franchisees even after they open their doors. They teach their franchisees how to work efficiently with employees, how to establish a positive team culture, what laws they need to keep in mind, and how to set up websites and marketing promotions.


Fit Body Boot Camp has already created proven marketing campaigns that deliver results. If you don’t know how to roll out your next marketing promo? Need help streamlining your operations? Our coaches are on standby, ready to help! Marketing might just be the most important thing a franchise can handle for you. Since marketing determines how many people come to try out your boot camp, yours needs to be spot on. Look for a franchise that has a proven marketing track record—in other words, a company that knows how to grab the attention of your target audience.

Once again, Fit Body Boot Camp’s in-house fitness marketing team are experts at constructing marketing funnels. Have any marketing-related questions? They’re ready to walk you through the solutions you need, step by step.


It is wise to do a considerable amount of research on franchises you’re interested in joining because when you start a personal training franchise, you are investing in a business partnership for the long term. That’s why it’s important to evaluate whether that franchise meets your goals and needs, just like it’s important for a client to look for a personal trainer that can help them achieve their fitness goals.

By law, franchises are required to give you a list of franchisees with contact information; if you are told otherwise, then turn the other way and look elsewhere. Call as many franchisees of the franchise you’re interested in. Ask them questions about the relationship between themselves and headquarters, the start-up process, and the support the franchisees receive. Are they satisfied with the franchise? Do they see results in their business? Has the franchisor ever faced legal action?

*Note: Franchisors must disclose any legal action taken against them*


Starting your own personal training franchise costs money. That’s a sticking point for a lot of personal trainers interested in franchising. But when you sit down and compare the cost of doing it on your own versus starting a personal training franchise, you’ll realize that franchising is more than worth your investment. You are joining a company that already has a brand and a reputation, so prospective clients will already trust you before they come in for a workout. You still want to establish your presence in the community, and franchising makes that a lot easier on you.

Would you rather struggle to establish a reliable business model, or pay a little extra for a model that works? Do you want to waste your time figuring everything out on your own, or would you rather invest in money-making strategies that you can implement without hesitation? With your own gym franchise, you’ll be up and running much faster than if you were to go about it on your own.

Perhaps the biggest incentive for starting a personal training franchise is the impact you get to make in the community. There’s nothing more rewarding than helping people improve their health and reclaim their confidence. Any great fitness franchise has an in-house marketing team that attracts more leads to your business, which means you get to focus on changing even more lives through fitness, and that means you’ll make even more money and can scale a lot faster than other gyms!

Fit Body Boot Camp hits all of these notes. We’re recognized as one of the pioneer boot camp franchises in the fitness industry. We specialize in getting boot camps up and running, because we want nothing more than to help you deliver results to the people in your community! Keep in mind that even though you own a personal training franchise, that doesn’t automatically make you a great personal trainer. You still need to attain the proper education and personal trainer certification (or hire accredited personal trainers), which Fit Body Boot Camp stresses as well. You also have to sincerely care about your clients, your employees, and your business operations, and again, we’ll teach you exactly how to do that.

That’s why fitness and personal training franchises are so popular these days: they take care of your busy work so you can focus on loving your clients and growing your business. Starting a personal training franchise really is as exciting as it sounds. Success becomes much easier to achieve when you combine your desire and perseverance with the knowledge and experience of a franchise.

Living out your passion, serving others, and cashing in on it all—isn’t that the dream? There’s nothing more fulfilling than doing what you love for a living, especially when that involves giving back. If your passion is fitness, then I’m positive you have a desire to help others lead healthier, cleaner lives. But let’s face it. Even though you don’t want to waste time crafting sales copy, setting up marketing campaigns, and establishing gym procedures, that stuff needs to get done for your business to succeed.

Starting a personal training franchise means that all that less glorious stuff is done for you by a team of professionals. A good franchise hands you the template for success in the form of turn-key systems and infrastructure, done-for-you marketing, and ongoing business coaching. All that’s left for you to do is live out your passion, serve others, and cash in, right?

Read about our Fit Body Boot Camp franchise owner success stories


Let’s take a look at eight big actions you can take to start your personal training franchise. These steps are how to open a gym the right way.

  • DEFINE YOUR MARKET – Diet and exercise fads come and go, but the desire to get fit is always there. Still, personal training is a crowded industry, and you only stand out when you dial in your marketing. All you have to do is narrow down your market as much as possible. In other words, ask yourself, “Who is my target audience? Which demographic will benefit most from my training programs?” For example, you could target senior citizens, college graduates, athletes, or stay-at-home moms. At that point, you’re mainly competing with the fitness centers in your niche, rather than the entire industry. When you franchise with Fit Body Boot Camp, you don’t have to worry about picking a niche; we specialize in training programs for women ages 25-55. Everything we provide you—from marketing to website development—targets that audience.
  • MOTIVATE YOUR CLIENTS – You need to inspire your clients to action. Motivate them when they think they can’t do anymore. Personal trainers aren’t just fitness experts. They help their clients find their inner drive so that they have enough motivation to crush every workout!As a personal trainer, you work with clients in an intimate one-on-one setting. They love this attention because it motivates them to give their all every session. You could even do group personal training—just like we offer at Fit Body Boot Camp—where clients receive one-on-one attention, but they also feel motivated by their fellow boot campers.
  • SET YOURSELF APART FROM OTHER GYMS – Set yourself apart from other fitness programs and businesses. The best way to do this is to set reasonable prices and never skimp out on the value that you offer your clients. Create package programs that offer prospects discounts or free trials to come into your gym. There are plenty of trainers that barely offer anything to their clients because they’re only in it to make a quick buck. When you offer your clients real value, you earn their trust and their business. I’ll talk about this more in the next section.Fit Body Boot Camp’s expert marketing team is constantly inventing new marketing offers that have proven to work over the years. No need to worry about coming up with a new offer every season, just plug ours into your business and watch the leads come in!
  • PROVIDE REAL VALUE – Always go above and beyond for your clients, in everything that you do. When it comes to running a successful fitness business, earning your clients’ trust is essential. They need to trust that you can get them results. They are paying customers, so you need to treat them as such.Get to know your clients on a deeper level! Jot down their strengths, weaknesses, and nutrition plans. That way, you can brainstorm ways to help them reach more of their goals. At Fit Body Boot Camp, we encourage our coaches to go all-out to serve our clients, whether that’s calling them by name, publicly acknowledging their victories, or setting up a comprehensive meal plan for them. We never stop giving our clients value!
members of franchise
fitness trainer giving member advice
  • GAIN EXPERIENCE – Before starting a fitness business, always make sure that you have the proper licenses, certifications, and permits in order. This is fairly simple and can even be done online. The National Academy Sports Medicine (NASM) and the American Council on Exercise (ACE) are two of the most popular programs to get certified through.Once you earn all of your necessary certifications and licenses, it’s time to gain some real world experience. An important part of starting a successful personal training business franchise is learning as much as you can, then applying what you learn.If something is helping your clients, then keep doing it. If something is limiting their potential, then discard it. It’s that simple! Not only does Fit Body require its coaches to be nationally certified, but we put each of them through an in-house certification as well, which educates them with the knowledge they need to become outstanding coaches.
  • REQUIRED EQUIPMENT – Buy every piece of equipment that you need. Since you’ll most likely do this business thing full-time, it really doesn’t make sense to rent equipment. When it comes to purchasing equipment, there are several things to keep in mind. For example, are you operating at your own facility, or are you doing house calls? Will it be a combination of both? Each requires different types of equipment, so be sure to do your research before you buy anything. It also helps to consult people with a lot experience in the business, as they can let you know what you’ll need to start out.With Fit Body Boot Camp, we give you a full list of equipment you’ll need for your location, and you’re able to purchase that equipment at exclusive discounted prices!
  • MARKET YOUR PERSONAL TRAINING BUSINESS – To successfully market your personal training franchise, you’ll need to target a specific audience (as we mentioned before). For example, if “new moms” are your target audience, then you might market your business by maternity stores or playgrounds. For “senior citizens,” you may advertise at a community center or local coffee shop. Once you discover who they are, then you’ll have a clear idea about how you’re going to advertise to them. However, always keep in mind that your best marketing will come from word of mouth and testimonials, which both come from clients who have received over-the-top service.Our Fit Body Boot Camp Headquarters marketing team coaches you on running funnels, creating landing pages, and advertising in person. If you don’t feel comfortable doing all that, no worries, our in-house marketing agency will handle it for you!
  • STARTUP COSTS – Startup costs vary from business to business. It really depends on your budget and your audience. If you can afford to spend a little extra on marketing then you should do it, especially at first. Once you’ve received some positive exposure, then you can rely on word of mouth to bring in clients. Marketing, copywriting, web development, and more services are all included for free when you buy into Fit Body Boot Camp. We could easily nickel and dime our franchisees for these services, but we instead try to make opening a facility as easy as possible on you.

If fitness boot camps are so easy to run and so profitable, you may be wondering why you even need to open a Fit Body Boot Camp fitness franchise. Can’t you go and open your own boot camp brand and get mostly the same results?

The truth is, because boot camps are so popular and so easy to create, there’s now a huge glut of boot camps on the market. This means there’s more competition than ever, and that competition is especially fierce at the bottom, where thousands of one-location boot camps are fighting for recognition, usually by cutting their prices way too low and sacrificing quality service for unsafe crash diets and lose-fat-quick schemes.

That’s why the best way to open a fitness boot camp is to join the industry leader in fitness boot camps. Fit Body Boot Camp was created back when fitness boot camps were still a new concept and most of the fitness industry still saw them as a fad. Since then, we’ve optimized our fitness business model through launching over 700 locations around the globe and creating hundreds of thousands of weight loss transformations.

As you might imagine, we’ve had our bumps and scratches along the way, and now we’re happy to give you our straightforward business blueprint so you skip right to the part where you earn a lifestyle of freedom and help hundreds of people in your community get fit.

To help you with your decision, here’s a short list of some of the benefits of opening a fitness boot camp franchise instead of trying to do it all alone:


You need to go big with your Grand Opening if you want to set your boot camp up for success. Too many small business owners waste their Grand Opening opportunity by not offering a sweet enough deal, not attracting enough press, or not holding a Grand Opening at all.

When you’re opening a new business, you have a chance to be in the spotlight and attract that critical cohort of early adopter clients who will help you quickly expand and reach profitability. Whenever a new business opens in town, people are naturally curious about it, especially if it’s a major brand like Fit Body Boot Camp that they recognize from the media.

At Fit Body Boot Camp, we give you the formula to host a hugely popular Grand Opening so you can attract a huge crowd of prospective clients. Then, we give you all the pre-written emails you need to get the word out, plus access to exclusive print materials that are custom-branded and tested for maximum conversions.

Then, we show you how to structure your charter membership prices to get the maximum number of early adopter clients, and we give you the scripts you need to ask them for the referrals and testimonials you’ll use to keep your business growing.


Marketing is the toughest thing to master for most small business owners. It’s also the lifeblood of your business and the number one thing you need to get right to make sure you don’t lose business to the competition. To have an effective marketing plan, you always need to have three “poles in the water” in the form of online marketing, offline marketing, and referrals. Most small businesses owners end up using only one of those three, and they rarely optimize it for the best results!

So to give you an idea of what your marketing should look like, let’s take a look at the marketing system for a typical Fit Body Boot Camp location. Keep in mind, if you join our fitness franchise opportunity, we will either install these systems for you automatically or give you detailed instructions on how to implement it, coupled with a live business coach to help you through any challenges you might have along the way.

  • Every quarter, the Fit Body Boot Camp Headquarters automatically launches a new seasonal Web Special that attracts highly qualified leads into your location by giving them an irresistible 21 day offer.
  • We create your Facebook fan page for you and automatically post content to it throughout the week, then give you detailed instructions on what to post yourself to establish yourself as a fitness authority in your community.
  • We give you a library of pre-made challenges you can run to bring in even more qualified leads, using our professionally written sales copy and finely tuned offers. We recommend you run at least one of these every month.
  • We give you access to our exclusive Facebook Ad agency, complete with a Grand Opening credit, that operates on the principle of “we get paid for results.” Simply put: you send them a budget, they turn your dollars into leads, and if anything’s left over from the budget it goes straight back to you. It’s zero risk, all reward for you.
  • By working with influencers throughout the fitness industry and on Instagram, we constantly raise your brand profile as a Fit Body Boot Camp owner so that your community knows you are the number one trusted authority on fat loss.
  • We give you access to our exclusively branded, best performing, field tested direct mail pieces for you to send out. With more and more advertisers moving away from print marketing, that leaves more room for you to stand out in the mailbox with our professionally crafted offers!
  • We give you the script and detailed instructions to run “Lunch and Learns” for local businesses so that you can scoop up new clients by the dozen. This is a critically underused strategy for most small business owners and a fantastic way to put yourself years ahead of the competition.
  • We show you how to run open-invite “Grocery Store Tours” where you take members of your community on a healthy eating tour of their local grocery store, then give them an irresistible offer to come train with you. Again, this is an underused strategy that you can use to attract dozens of new clients at once.
  • We show you how to host body composition testing booths at local events and small businesses, so you can quickly educate new leads on the importance of fat loss, working out, and living healthy.
  • We give you the script to “reactivate” former clients who have stopped training with you for one reason or another. Many service-based business owners mistakenly believe that once a client leaves, they’re gone forever. Not true! With the right offer, a small business owner can reactivate up to 25% of old clients, which means 25 zero-cost leads for every 100 inactive clients on your mailing list.
  • We show you how to turn your community mavens into “fitness ambassadors” who will send you highly qualified leads for free every month in exchange for free or steeply discounted training. Who are “community mavens”? They’re owners of local salons, hairdressers, and other small businesses who have access to your target demographic.
  • We show you how to run referral contests to turn your happy clients into referral generating machines, complete with an exact script you can use to motivate them to get involved.
  • We even give you scripts for your clients to use when they go to refer their friends and family! More information on our incredible franchise marketing systems

As a solo business owner, you have zero safety net. Whenever you face a new challenge in your business, it’s up to you to figure out what to do. With a powerful franchise like Fit Body Boot Camp, you’re never alone.

Our team of business coaches and our community of fellow owners will make sure you always get the answers you’re looking for as you grow your business. Our coaches will even act as your “scouts in the wild,” anticipating your future challenges and showing you how to solve them before they even come up.


One of the biggest myths in business is that it takes money to make money. That’s flat out untrue. Watch the video below where Bedros has got a few resourceful ways for you to jumpstart your personal training business without spending a single penny. Here’s how you can get started today.

For more information about how you can own a Fit Body Boot Camp, simply fill out and submit the Expression of Interest form right here on this page!

Another related post with valuable information How to Start a Fitness Business

What makes Fit Body Boot Camp’s fitness franchise different? Find out at Frequently Asked Questions

kettlebells on floor of fit body location


Have you ever thought about starting your own fitness business, only to abandon the idea because you weren’t sure how to get started? Not to worry! Opening your own fitness business isn’t crazy complicated. In fact, with the recent uptick in global obesity, fitness has become one of the most sought-after industries to invest in today.

There are fitness franchise opportunities for entrepreneurs that will teach you everything step by step on how to start a fitness business. If you’re looking to change people’s lives, as well as to live a prosperous and rewarding life, then you owe it to yourself to consider starting your own fitness boot camp business.

Starting a Fitness Business

Fitness marketing expert and founder of Fit Body Boot Camp, Bedros Keuilian discusses strategies when starting your business. If you really want to now how to start a fitness business, you must watch this video.

Which is the best fitness business opportunity? Is it a fitness boot camp, big box gym, or personal training? But why start a boot camp? People have become more and more frustrated with the overcrowded, broken machines and the impersonal customer service you’ll find at most big box gyms. Meanwhile, personal training remains too expensive for a majority of people, while others just don’t have the time to work out.

That’s why fitness boot camps are on the rise. Boot camps bring the benefits of personal training to a group setting, and they’re also easy-to-follow and only take up a small amount of your time. It’s the best way to make big profits while still giving each of your clients the attention they deserve.

Here are the first steps to take if you want to start your business off on the right foot. Watch the video below about strategies when implementing your fitness business or skip below to see our detailed checklist.

Checklist for Starting a Successful Fitness Business or Boot Camp

    • Make Sure Your Fitness Trainers Are Certified

You don’t need to be a personal trainer to own your own fitness facility. It helps, but it won’t make or break your business. You do need trainers that are certified instructing your programs. People will choose your facility based on the classes, workouts, and experience you offer, so if your classes are run by amateurs, your clients will get amateur results. You need to show your clients that you are legitimate, and your trainers need to be familiar with the best practices in the fitness industry.

To this point, your clients will ask to see your trainers’ certifications; make sure your staff has proof of certification on hand. When your clients see proof of your trainers’ education, they trust in their skills and experience. Fit Body Boot Camp requires its coaches to be certified, both nationally and in-house. That way, we ensure that only top-level coaches are working with our clients.

    • Get Insurance

Insurance is a must when starting your own business because it protects you from personal lawsuits and liability. Coverage is really important to understand before you open your doors. Lowering the chance of injury is one of the primary responsibilities of the fitness professional. You should know what type of exercises your boot camp will perform and what equipment clients will need to complete those workouts. It is also important to consult with your clients before they work out; you want to make sure they don’t have any major medical conditions that could be aggravated by training. At Fit Body Boot Camp, we help you secure business insurance. In fact, it’s one of the first things we teach our incoming franchisees, because we want every one of them to be covered in case anything crazy happens. Simply put, make sure you’re covered!

    • Get a Business Permit

Get a business permit and abide by the laws of your local city. Some fitness professionals believe they don’t need a permit because their business is too small. That’s 100% false. Breaking the law can do serious damage to your business. For instance, playing gym music without the proper licensing can result in lawsuits for tens of thousands of dollars, even for a small business. Following city code might feel like a hassle at first, but it pays off. When your city penalizes other businesses for ignoring local laws, you’ll be free to expand your already-compliant business model. When you join Fit Body Boot Camp’s franchise, we coach you through obtaining the business permits you need to open shop.

    • Decide Whom You’ll Train

As mentioned earlier, the type of workouts you choose to run determines what kind of equipment you need, and what kind of atmosphere you promote at your boot camp. But what determines the type of workouts you offer? Simple: your target audience! How do you decide your target audience? The rule of thumb is to stick to your strengths and passions. If you are a former athlete, then maybe you’ll do well training athletic clients. And what do athletes need in the gym? High intensity workouts.

Select your target demographic, mold your workouts around said demographic, then outfit your boot camp with the equipment you’ll need to do those workouts. When you become a Fit Body Boot Camp franchisee, you don’t have to worry about picking a niche. We’re experts at delivering fat loss to women ages 25-55 and we’ll teach you how to do it too!

    • Offline Marketing

Once you know your target demographic, it’s time to market and bring in some qualified leads. There are many ways to successfully market your fitness boot camp; some cost money and some don’t. Start off with some offline marketing. Tell everyone you know that you are starting a business—local businesses, local media outlets, etc.—and invite them in for some free workouts. Once you deliver them results, have them tell their employees about your boot camp. You can even invite them to your grand opening so you can generate buzz in the community.

You can even offer a 2-for-1 special if they bring a friend to boot camp; once they become clients, offer them a reward or incentive for referring family and friends to you. Make sure you ask your clients for referrals within their first month at boot camp—that’s when they’re most likely to refer. Word of mouth and referrals are two of your most potent marketing strategies—and they don’t cost anything! On top of that, there’s another effective strategy you can use to get leads online. Fit Body Boot Camp hands you a 12-month marketing calendar, chock-full of offline marketing strategies that our franchisees use to success.

    • Social Media Marketing

Leverage social media to your advantage. This is another great marketing strategy that doesn’t have to cost anything either. Facebook alone has over 500 million users, so the potential to reach new prospects is almost limitless. All you need is to create a fan page for your business. You can then use that page to show off your clients’ success stories, post photos of your sessions, share motivational quotes, let your clients get to know you better, and anything else that adds value to your clients’ lives.

Here’s what’s cool: you may start with your own client list, but once you start posting things your fans like, all they have to do is “like” your post and *bam*—all their friends see it on their feeds too! That’s even more exposure for you and your business. If you want to get more aggressive, you can advertise to your target demographic on Facebook. While that will cost you money, it is an effective way to net a bunch of new leads. Our Fit Body Boot Camp marketing team optimizes your Facebook ads so you can rake in tons of leads. They’ll also walk you through our marketing campaigns and strategies; that way, you never have to guess at what strategies you should be using!

How to Succeed with Your Fitness Boot Camp Business

Starting a fitness business is everything you could ever want as an entrepreneur and more. Now the potential to make a more than satisfying income is up to you. What do you want out of your business? And how hard you are willing to work to get there?

With the right foundation, business plan, and strategies, you will be on your way to improving people’s lives and earning financial freedom. Keep in mind that success doesn’t happen overnight, and no one will hand it to you on a silver platter either.

There are three keys to success with any fitness boot camp business, and you can easily remember them as “the three Rs.” Those are…

  1. Results
  2. Retention
  3. Referrals

For each of these three Rs, there is a simple process you can follow to maximize that aspect of the business and keep your client base, revenue, and profits growing consistently every month.

Founder of Fit Body Boot Camp, Bedros Keuilian, in his office working



“Since the 1980’s,” says Bedros Keuilian, founder, and CEO of the Fit Body Boot Camp Franchise, “personal training has, for the most part, remained the same: one-on-one, 60-minute training sessions that resulted in long working hours, a non-scalable business, and inevitable burn out.”

“In fact,” he remembers, “that was exactly the case for me.” Even though Bedros owned and operated a one-on-one personal training business with over 300 clients and a dozen trainers, he found himself burnt out and exhausted with a business that required such a large staff but produced very low profits. As passionate as he was about the fitness industry, he knew that the traditional model of one-on-one personal training was broken.


After recognizing that the ‘traditional’ way of operating a personal training business was flawed and incapable of servicing the growing fitness needs of the masses, Bedros realized that the fitness industry was migrating to a new fitness training model: boot camp style training.

The fitness boot camp business model afforded the business owner greater profits as well as more opportunity to leverage and scale while providing clients with additional exercise programming, more flexibility in scheduling, and less monetary barriers than expensive private training.

“However,” explains Bedros, “the original fitness boot camp business model was also broken. Initially, boot camps took place outdoors, in parks and parking lots, and were, therefore, unpredictable due to weather and location availability. vIn addition to that, outdoor boot camps were severely limited by equipment that not only hindered the client results but often times caused accidents and injuries.v It was so bad that cities, unwilling to take responsibility for the risk and liability, began banning outdoor fitness boot camp programs.”


But even while the business model was yet to be entirely perfected, the initial success of this new format proved that personal training was scalable.  Bedros then realized that he could transform his business into one that was not only far more profitable but also more available for individuals with fewer resources than the celebrities and the financially elite who were his usual clients. So he evolved the ‘raw’ fitness boot camp model to what many have called “the perfect fitness business.”  He created Fit Body Boot Camp, an indoor fitness boot camp business complete with the proven step-by-step operation, marketing, sales, retention, and referral generation systems.

In addition to that, the Fit Body Boot Camp model provides a superior workout experience with its main focus on client experience and it’s training programs customized for fat loss, body toning, and improved overall fitness levels.


Not only are Fit Body Boot Camp franchise owners empowered with a proven business blueprint, but Bedros has also crafted what is now known as the “secret sauce” that makes Fit body Boot Camp so unique and so amazing at delivering incredible fitness and fat loss results: the Unstoppable Fitness Formula™.

Always committed to delivering excellence to franchise owners and finding a better way to deliver fitness and fat loss results to the end user, Fit Body Boot Camp continues to be recognized as a leader in the industry: blazing new trails while revolutionizing the business of fitness.

Learn more about the values and vision of the Fit Body Boot Camp fitness franchise.

backwall at fit body boot camp


Our Global Goal is to transform 100,000,000 people worldwide through better health, fitness and mindset by the year 2025. We accomplish this by continually innovating what we do and how we do it while staying passionate about helping people achieve their goals through world-class coaching and support.
Clients from Fit Body Boot Camp—a top fitness franchise—are ready to work out in some FBBC apparel.


We are extremely focused on mentoring successful franchise owners by helping them cultivate, develop, and foster long-lasting and loyal relationships with their end-clients. We ensure our gym franchise owners are always passionate about becoming the best business owners, providing the highest quality services, and operating with the utmost attention to honesty and integrity.


Fit Body Boot Camp’s unique corporate culture generates genuine and lasting familial relationships within the communities it serves; it is the platform from which we continue delivering life-altering impact that is global in reach yet local in delivery.  This is the Fit Body Boot Camp Way, and the reason why we have become one of the best franchise opportunities in the world today.

  • Inspire happiness and deliver fun.
  • Stay determined and always driven.
  • Take pride in ownership.
  • Be nimble and decisive.
  • Instill confidence.
  • Be humble.
  • Embrace, encourage and drive change.
  • Cultivate a positive team and family culture.
  • Exceed the client’s expectations.
  • Communicate openly and honestly.
  • Drive change.
  • Deliver Excellence

We support and deliver world-class service and inspire meaningful change – all done in a positive environment where every team member has a voice and the power to drive progress without barriers and for the greater good of the clients that we serve worldwide.

Learn how we fixed a broken personal training business model

Bedros Keuilian the founder of Fit Body Boot Camp
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With over 15 years of experience in the fitness industry, Bedros Keuilian is the President of Fit Body Boot Camp, Inc. He is responsible for sales, marketing, and setting the company’s strategic vision.

Bedros started out his career as a personal trainer. After successfully growing Premiere Results Personal Training to over 250 active clients, with annual revenue of over half a million dollars, Bedros sold his personal training business to a large “big box gym.” He immediately began evaluating the next chapter of his business career…

During this reflection period, Bedros recognized that personal trainers needed more effective marketing, sales systems, and business systems. To service this need, Bedros developed two technology companies, Hitech Trainer and FitPro Newsletter, that are currently used by thousands of fitness businesses today. These programs attract clients online, provide owners with done-for-you marketing promotions, and hand owners recipes to include in their email marketing.

Subsequently, Bedros was actively pursued by other personal trainers to help coach them on how to better market, operate, and grow their fitness businesses. Bedros has coached, taught, and mentored over 6,500 fitness business owners worldwide, helping many achieve six and even seven-figure generating businesses.

Fit Body Boot Camp franchise owners benefit from Bedros’ vast business, sales, and marketing experience. With his knowledge and gusto, Bedros went against the grain, over delivered to his franchisors, and established one of the fitness industry’s most respected franchises.

Find out How the Fit Body Boot Camp Franchise Got Started


Fit Body Boot Camp’s Executive Management Team has over 65 years of collective multi-disciplinary business experience. They come from a wide breadth of industries that include: health and fitness, personal training, finance, retail, and technology.

fit body boot camp instructor coaching 2 women on TRX exercises
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Fit Body Boot Camp University, held here in Southern California, will teach you all the ins and outs of our Unstoppable Fitness Formula™ business model and training system. From selecting and outfitting your Fit Body facility, hiring the best coaches and staff, launching your grand opening event, selling boot camp memberships, and delivering amazing fitness and fat loss results to your clients – we’ve got you covered every step of the way.

When we say “fanatical support” we mean it!

In addition to the Fit Body University here at Fit Body Boot Camp HQ, you’ll also get the detailed operations manual so that you can have answers to any of your business and operations questions at your fingertips. Plus you’ll get access to our live business and systems coaching webinars each week as well as access to our private online community for Fit Body owner’s packed with business-building resources and ready to use client-getting promotions and systems.

In addition to that, you’ll have access to our online private community of Fit Body owners worldwide where you can interact, asked questions and get answers from many of our most successful location owners. When it comes to support – we’re here for you every step of the way.


Fit Body Boot Camp University is a 5-day, in-person training and orientation for new Fit Body owners. The University begins with a trip to the Fit Body headquarters where you’ll meet the leadership team, your dedicated business coach, and everyone in the various departments that help you run and grow your Fit Body every step of the way. During these five days you’ll also visit a local Fit Body location and get hands-on experience with client service, training, creating a world-class experience, and every detail of operating your Fit Body Boot Camp gym.


Each year we host the Fit Body Boot Camp World Conference, where all Fit Body gym owners come out to learn what’s new, connect, network, and reenergize. We bring the best motivation, mindset, and business experts and speakers to the World Conference so that you can continue to sharpen your entrepreneurial and business skills.


The indoor boot camp model is not someone else’s bright idea that we’re merely capitalizing on; it’s the brain child of our founder and CEO Bedros Keuilian. Known as the hidden genius behind many of the top fitness brands worldwide, as well as the business coach to famous celebrity trainers seen on national TV shows Bedros Keuilian is the expert that industry professional turns to when they want to create massively successful brands and businesses.

You aren’t just buying a Fit Body Boot Camp facility, you’re buying Bedros and the years of industry leading experience and trend-setting success he’s brought to the fitness industry.

Bedros Keuilian is the most sought after and highest paid fitness business consultant in the industry. Having consulted and co-hosted fitness reality shows for Spike TV as well has helped in launching the careers of some of the most popular celebrity trainers on TV and best-selling fitness authors.

As a Fit Body Boot Camp owner, you gain access to the business model he has created, the systems and tools he has invented, and the resources he provides.

And with programs like the Fit Body Boot Camp Mastermind Group and the Fit Body Boot Camp World Conference, you can learn directly from Bedros and other in-the-trenches professionals working and succeeding in this industry.


Work with Fit Body president and founder Bedros Keuilian to become a world-class fitness business owner. Bedros is the #1 business coach to the fitness industry.


In addition to the live weekly webinar training sessions you also get access to a dedicated, in-house business coach who is there to support, guide, and coach you in and on your business.


Tap into the biggest knowledge base of Fit Body owners world-wide in our online private group. Connect, network, and learn from our top producing Fit Body gym owners.


Our dedicated coaching team exists solely to make sure you are confident, supported, and ready to accomplish anything. You’ll never feel alone or in dark, and you’ll never need to worry if you’re making the wrong business decision because our coaching resources will help answer questions, provide advice, and walk you through making the right decisions.

Plus, you’ll have access to our exclusive, members-only web portal where you can chat with the coaching department, access mountains of helpful resources designed specifically to help you and interact with Fit Body owners from around the world.

But the support doesn’t stop there…

Several times a year we invite Fit Body Owners from all over the world to come out to the Fit Body Boot Camp World Conference and quarterly success mastermind meetings designed to help our most driven and ambitious location owners grow from one location to multiple successful locations.


Each week we run live training webinars for our Fit Body owners where you’ll learn how to grow your business faster, get more leads, hire and train your staff, and run promotions that get hundreds of leads into your Fit Body Boot Camp location! As a Fit Body Boot Camp owner you’re never alone – we’re there to coach and support you every step of the way.


As a Fit Body Boot Camp owner, you get access to our ever-growing Fit Body University knowledge base. We know that business evolves quickly and the Internet is always changing. That’s why we keep the Fit BodyOnline University updated with the most relevant marketing, sales, scaling, and systems information so that you have every advantage you need to grow your Fit Body gym to massive success!


We want to make sure that you and your coaches are trained to deliver the Fit Body Boot Camp Afterburn workouts effectively and safely. That’s why we created the Fit Body Elite Trainer Certification program. This education and certification is exclusive to Fit Body owners and coaches, and it’s designed to make your trainers into amazing coaches that can deliver the best workout experience to your clients every time!


Our Coaching and Profitability Department (CAP) is made up of personal franchise business coaches, which we refer to as CAP coaches. You will be assigned a specific CAP coach to take you from your Grand Opening aka “Launch Program” throughout your entire experience as a Fit Body Owner. Rest assured, your CAP coach will be with you every step of the way to ensure your success. And the best part is that every CAP coach is an active, experienced, and successful Fit Body franchisee. As there is no better person to guide you through the ups and downs of business ownership, then a coach who is an experienced and successful owner in the Fit Body Boot Camp model.  Our CAP department is led by Vice President, and multi-location owner Bryce Henson.


The “Launch Program” acts as your Grand Opening marketing campaign that gives you a massive advantage in filling your Fit Body gym with paying clients, generating qualified leads, and building your social media following and email marketing list. As you’re building out your location, our in-house social media and traffic buying team will begin marketing your “The Launch” program. This program is a 6 Week Transformation Challenge that launches your business and was designed by our most financially successful franchisee and Vice President of Client Experience and Results, Matt Wilber.

And from a marketing perspective, this brings awareness to your community, grows your social media page, and moves people from Facebook and other online platforms into your challenge. This gives you a massive advantage because you’ll have qualified leads and paying challengers even before your location is open!


You’ll have access to all the forms, sales agreements, and documentation needed to run your Fit Body. We provide you ads for trainers, assistants, sales managers, and district managers to help you hire the best staff and build the best team.

We also provide done-for-you local marketing resources like ready to use postcards, flyers, tri-folds, door hanger, gift cards, lead boxes and more to take the guesswork out of marketing your Fit Body location in your community.

members doing squat workout



Everyone wants to look like they’re at the gym all day but a basic gym membership isn’t right for most people. Luckily, there’s more than one way to lose weight and get a fit body.

And that’s what makes Fit Body Boot Camp so special: Our Afterburn workouts bring people incredible results without ever having to step foot in a conventional and intimidating big box gym. This approach makes healthy living and a fit body available to a huge segment of the population that would ordinarily never willingly enter a gym.

Fit Body Boot Camp also makes the personal service and results that you’d get with a certified personal trainer affordable to a larger part of the population by providing fun, high energy personal training sessions in an affordable group training boot camp program.


Our exercises start and stop the clock. This is called “time under tension” and it ensures that your clients will work out at the intensity that’s best for their fitness level and workout experience. And with certified trainers who are familiar with clients’ fitness journeys, clients are encouraged just as hard as they should be without ever demanding too much or risking injury.

There’s no pressure or competition and we’re never about comparison– just results. This personal attention helps guarantee results, and those incredible results will keep your boot camps full of clients.


We call it the Unstoppable Fitness Formula™ for a reason. By incorporating High-Intensity Interval Training, along with Time Under Tension, your clients achieve Afterburn results. At Fit Body Boot Camp our Afterburn workouts burn twice the calories in half the time.

While traditional workouts only burn calories while you’re doing them, Fit Body Boot Camp’s Afterburn workouts burn twice the calories in the same amount of time— but here’s the best part… your clients will continue to burn even more calories up to 32 hours after their workout thanks to the scientifically proven Afterburn workouts that are proprietary to Fit Body Boot Camp locations.


Merely purchasing access to gym equipment or machines never made a single person get in shape— gym memberships alone offer zero accountability.

But as soon as someone signs up for Boot Camp they’ve signed onto a complete accountability system that provides goal setting, monthly fitness evaluations, accountability, motivation, and support.

Our members can’t simply skip boot camp, they can’t just decide not to come. Because the day they miss is the day their trainer will be calling them, asking why they weren’t at boot camp. And because we workout in groups, clients never feel alone or alienated.

Group support keeps boot camp members going even when they’re ready to quit. It’s this sense of community that keeps your clients on board and on track for success!


You can’t out train a bad diet. But eating right is one of the most difficult habits for people to adopt. That’s why the Unstoppable Fitness Formula™ includes personalized nutritional guidance from certified professionals.

And our meal plans don’t rely on tasteless ingredients or starvation. We teach our clients how to eat and eat right, so they can stay satisfied and change their bodies without having to endure yet another diet or counting calories.

backwall at fit body boot camp



With delicate attention to every square inch of content, and after dozens of trials, iterations and tests, we’ve created a website that reliably converts uncommitted visitors into easily convertible leads. And each new location receives access to this powerful tool.

By the time a prospective client walks into your boot camp they already know you, your name and your story; they know what your boot camp looks like, they know what your workouts are like, they know how memberships work, and they’re ready to sign up.

Our expert web development team will set up your FBBC website and optimize it so that it’s easy to find, gets you leads, and fills your gym with clients. We understand that 80% of leads come from the internet these days and that’s why we’ve dedicated a big team of web developers, designers, coders, and search engine optimization experts to build out, maintain, and always improve your FBBC website


The best form of marketing today is online marketing. And email marketing is the backbone of any successful online fitness marketing campaign. It’s also one of the most difficult systems to create. Luckily for you, though, we’ve already created some of the highest converting promotions in the business. Which means all you have to do is hit send and watch the clients roll in.

Using a combination of our opt-in forms, lead generators and advertising, your list of prospect and client emails will rapidly expand— that’s where our email campaigns come in. These carefully structured auto-responders deliver a powerful combination of content and offers that convert your ‘maybes’ to ‘yeses’ without you typing a single word.


Each month we’ll give you professionally crafted emails to mail out that are designed to get you leads and prospects. These marketing emails are all done-for-you; you simply cut, paste, send, and watch the leads come in!


FBBC will set up and maintain your Groupon promotion to help you fill your gym with qualified leads and clients. You won’t have to worry about setting up your Groupon promotion or answering calls and emails – our trained operators will take all of your incoming calls and emails from Groupon prospects so that you can focus on training your clients and growing your business.


We believe in making your business as done-for-you as possible, and that’s why we make our in-house ad agency available to our FBBC gym owners. Online and social media marketing can be challenging and time consuming, but not when you let our certified social media ad experts set up and manage your Facebook and online advertising so that you can focus on signing up new clients and training them!


At your service! Ready to announce that FBBC is coming to your town? Our in-house press department will write up a professional press release for you to distribute to local media. Whether you’re just opening up, celebrating your first year in business, or hitting a milestone of 100, 200, or 300 clients, our Public Relations team is there for you and ready to write your press release and get you local media attention and publicity.


Expertly written press and blog articles, professionally produced films and videos, search engine marketing and social media marketing that gets your website ranked at the top of the best search engines so that your site receives traffic of the highest quality.

But that’s not all…

We also provide done-for-you local marketing resources like ready to use postcards, flyers, tri-folds, door hanger, gift cards, lead boxes and more to take the guess work out of marketing your FBBC location in your community.


Make more money and spread your brand throughout your community with our custom designed, seasonal FBBC shirts, tank tops, hats, and gear. We source top quality gear and hire experts to create custom, branded gear that you and your clients will love to wear!


We’ll show you exactly how to utilize your business Facebook, Instagram, Yelp, and Twitter accounts to get the word out about your boot camp and bring in new clients on a regular basis.

We’ll not only walk you through organic and paid advertising– we’ll actually set up your ads for you so that you can focus on managing your business and staff.


We’ve dedicated a team of social media marketing experts to properly build out and promote your Fan Page and to raise social awareness and create a buzz as you get ready to open up your FBBC gym. This gives you a massive edge in marketing and will help you fill up your FBBC gym with motivated clients once your doors open. Plus, we use all the latest tools and tactics to make sure your page swiftly climbs the rankings in search engines.

When we say done-for-you we mean DONE-FOR-YOU. Not only will we set up and promote your Facebook fan page, we’ll even post motivational images and useful content twice a day to keep your Facebook followers engaged and interested in your FBBC gym!


One of the biggest things that separates Fit Body Boot Camp from all other businesses is our fanatical dedication to online and social media marketing and positioning. We know that the Internet is responsible for 80% of successful advertising these days and that’s why we invest a lot of time and money in making sure that your FBBC website is ranking high, well-designed, and getting you massive exposure on search engines and on social media!