Foresight may not be 20/20, but if current trends and demand are any indication, the fitness industry is positioned for impressive growth in the coming year.
One in five Americans belongs to at least one gym – a membership increase of more than 25 percent over the past decade.[i] Featuring a healthy annual growth rate and marked by constant innovation, the nearly $100 billion fitness industry represents an impressive business opportunity for savvy entrepreneurs and wellness enthusiasts.[ii]
Here are some of the trends we can expect to continue or emerge in 2020, and why these signal strong continued demand for Fit Body Boot Camp franchise owners:
- Community-Driven and Group Fitness Concepts
Over the past few years, socially-driven consumers have also given rise to the growth and popularity of group fitness concepts like Fit Body Boot Camp. This trend will continue to gain traction in 2020, as members find motivation, accountability and fulfillment in community workout settings.
For many, checking into the gym just represents another chore to check off their list. For members who stick with their routine long-term, however, their health club is more than just a place to exercise – it’s a place where they’ve built a community.
In fact, nearly 60 percent of gym-goers credit social motivation as the reason they attend their gym, according to a recent International Health, Racquet and Sportsclub Association Member Retention report.[iii] And, members who work out in group settings drop out at significantly lower rates than those who opt for solo workouts. This figure becomes even more important in the fitness industry, where retention is the key to profitability.[iv]
- Personalized Training and Nutrition Regimens
As demand for community-driven fitness concepts continues to climb, more clients will also be looking to supplement group classes with personal training. That way, they’re able to reap the benefits of group fitness, while also customizing their workout regimen to their individual needs and fitness goals.
Personal training and specialized workouts catering to each individual’s unique body composition, as well as their personal physical strengths and limitations, present the perfect solution for time-strapped, efficiency-oriented consumers.
At the same time, the heightened demand for personal training also represents an equally enticing business proposition. With personal training as a core offering, Fit Body Boot Camp franchise owners are well-positioned to capitalize on the growth of the segment. Unlike traditional personal training, the support provided by Fit Body Boot Camp coaches doesn’t just stay within the four walls of the gym. Fitness coaches follow up with clients to help them get the best rest and recovery before their next session or answer any questions they have about the program or their wellness goals. Our coaches are always available to provide individualized motivation, accountability and guidance for members, which has become a strong value-add for new and returning clients alike.
Similarly, more clients are placing greater emphasis on their dietary and nutrition needs. Just as workouts are becoming more tailored to a person’s individual body composition, their meal plans and guidelines are also becoming more individualized.
With personalized meal plan support, Fit Body Boot Camp presents an equally impactful exercise and nutrition resource for clients. Working out is important to help burn fat and tone your body, but what you eat has just as much of an impact on how quickly and effectively you stay in shape. This is why Fit Body Boot Camp members are also provided personalized diet plans based on their unique macro-nutrient needs. These customized meal plans work in tandem with members’ exercise regimens to deliver fast and sustainable weight loss results.
- High-Intensity Interval Training and Science-Backed Workouts
Most consumers are looking to work smarter instead of harder when they exercise, and the idea of jogging for hours to get results is largely a paradigm of the past. From the popularity of the 7-minute workout to the rise of “bio-hacking,” the health and wellness industry has shifted in favor of efficiency.
Similarly, high-intensity interval training (HIIT) and other science-backed workouts will be strong areas for growth and innovation in 2020 and beyond. Trainers will continue looking for new ways and workouts to help clients maximize their time and get the most from each exercise. Created with efficiency in mind, HIIT workouts have claimed a top spot among fitness trends every year since 2013.[v] HIIT uses short bursts of activity to spike the metabolism and keep it running at an accelerated rate for up to 36 hours after the workout. Because HIIT focuses on charging up the metabolism and increasing lean muscle, it’s ideal for weight loss. Lean muscle burns more than twice as many calories as stored fat, and with a higher metabolism and muscle mass, the body burns more fat automatically throughout the day.
Our signature 30-minute workout combines the research-backed training methods for HIIT and Active Rest Training – some of the most efficient methods to foster effective, sustainable weight loss. These are also some of the greatest time-saving, in-demand workout methods among busy consumers. Similarly efficient as HIIT, Active Rest Training fills in the gaps between body movements with exercises targeting different muscles. This keeps the heart rate elevated while giving the muscles time to rest and recover.
In addition to elevating the heart rate and burning more calories, studies show that Active Rest Training during exercise also results in faster post-workout recovery.[vi] All of this culminates into strong fitness results for clients, which can, in turn, create compounding demand for franchisees.