By Bryce Henson, VP of Coaching & Profitability for Fit Body Boot Camp
Delivering on our core values – drive change, exceed expectations – is key to the success of our clients, and it’s also key to helping our franchisees reach their goals. Our ongoing support enables Fit Body Boot Camp franchisees to have a greater impact on clients’ lives, which, in turn, has a greater impact on franchise owners’ income. Along with the abundant marketing support we provide, we offer year-round training opportunities because a team trained at a higher level, produces at a higher level.
Initial Support Starts Franchisees off on the Right Foot
When you sign on to be a part of the Fit Body Boot Camp team, one of the first action steps your onboarding specialist will assist you with is site selection for your Fit Body Boot Camp gym in your thoroughly researched market. You and the specialist will work with a local real estate broker to view sites with high visibility in areas with the right demographics for Fit Body Boot Camp.
Once the lease is signed, the team at Fit Body Boot Camp headquarters creates your website and social media sites, which will be helpful for developing awareness in your market.
You will also begin working with your Coaching and Profitability (CAP) coach, who serves on a team of six business coaches. The CAP Department is made up primarily of other Fit Body Boot Camp owners, who have been with the brand four or more years and understand the challenges and rewards of owning a fitness franchise. The coach assigned to you will serve as your mentor leading up to your gym opening and for the duration of your Fit Body Boot Camp franchise ownership.
The CAP team also leads the in-person FBBC University training sessions at our headquarters in Chino Hills, California, where you will learn more about the Fit Body Boot Camp franchise model. Resources for your online training can be found on the FBBC University intranet site. FBBC University sessions are held four times a year for new and existing owners.
New franchisees are introduced to Fitness Marketer Lab, our partner in digital marketing and advertising. Fitness Marketer Lab and your CAP coach will launch your grand opening program 12 weeks before you open the doors to your gym to help you generate client leads and convert them into paying clients. This comprehensive marketing program features a multi-channel approach to digital marketing, including a combination of traditional local PR support and media outreach, promotional giveaways, e-mail campaigns and social media ads.
Ongoing Support Drives Change, Exceeds Expectations for All
Because reaching your goals as a fitness franchise owner is important to us, we provide ongoing support after you open the doors of your Fit Body Boot Camp gym.
For example, we know that attracting new clients and keeping existing clients engaged with the workouts and the brand is essential to membership growth and retention. Fit Body Boot Camp developed three group challenges, which are held at different times of the year when people are thinking about their health – the beginning of the year, summer and fall – to attract and inspire new and existing clients. We provide everything you need to run the group challenges, including all the marketing and promotional assets for franchisees, as well as food lists, meal plans, journals and more to share with your clients.
Among the post-opening support we offer are opportunities for continuous training to help you and your team deliver the best, most effective Fit Body Boot Camp experience to your clients.
Training opportunities include:
Fit Body Boot Camp’s annual two-day convention in April features training for owners, facility leaders, coaches and administrators, along with presentations on motivation, team building, developing culture and more by inspirational entrepreneurial leaders in the fitness industry. Breakout sessions provide additional insight into a variety of aspects of running your gym, including coaching, operations, programming and more.
This full day of training is hosted by Fit Body Boot Camp’s Vice President of Product and Client Experience Matt Wilber, who is the brand’s most financially successful franchisee. On Domination Day, which is held the day before World Conference, Matt shares the best practices he utilized to get where he is and how he remains there.
This additional, high-end training opportunity is ideal for owners who want to become multi-unit franchisees. Held for two intensive days, three times a year, it includes speakers, work sessions and sharing best practices. You’re also provided an accountability coach and access to a private Facebook group for Mastermind franchisees.
We Grow with our Franchise Owners
A rising tide lifts all ships. The more we support our franchises, the more clients they attract. Those clients then get better results and preach about their experience to friends and family. This strengthens the Fit Body Boot Camp brand on both a local and national level, which allows each location to make more income and impact and allows the franchise to expand into more territories. This is how we grow together.